For a long time, business users of Instagram have had to manually publish Instagram posts by using its mobile app. Some third-party social media tools allowed drafts to be saved. But to go live, users would still need to use Instagram’s mobile app to publish them. This has always been seen as a bottleneck for social media management. So, how can you make it a more seamless process?

Instagram Content Publishing has arrived

We can help your business schedule Instagram posts and share them directly to Instagram. This means you can post without the need to log in to your accounts elsewhere or rely on mobile push notifications.

Let’s look at the different things you can do with Instagram Content Publishing:

How to schedule your Instagram posts for free

1. Create a free Metigy account and connect your Instagram profile

You’ll need to start by logging in to your Metigy account and connect your Instagram account. You can sign up for a free Metigy account in just a few minutes – there’s no credit card required and no lock-in contracts. When you completed this, you’ll be taken through our video onboarding and we’ll guide you to connect your Instagram account.

You can watch this video on how to connect your Instagram account to the Metigy Instagram Business desktop publishing platform:

2. Use our royalty-free image library for Instagram inspiration

It can be tough to find the right image for social media posts on channels like Instagram. But the Metigy platform can help you search an entire library of images and the best part is they’re royalty free so there’s no worry about using an image your business doesn’t have the rights for.

3. Find suggested and trending Instagram hashtags

Just like images, it can feel like you’re guessing when it comes to using hashtags on your social media posts. But they’re important and on channels like Instagram, you should be paying attention to your hashtag strategy because it helps drive your discoverability and gets your Instagram posts in front of more people. You can save time on hashtag research by using a tool like Metigy to find suggested and trending Instagram hashtags.

Learn more about how and when you can use hashtags on each major social network here.

4. Schedule your Instagram posts in the content calendar

Scheduling posts via Instagram Publishing is quite simple. Being able to see all your scheduled social media posts in one calendar is a great way to streamline your publishing schedule and make sure you have the right balance of posts across all your social media channels.

With Metigy, you can schedule your Instagram posts directly in the content calendar so they auto-publish when you want them to.

You can watch this video on ‘How to schedule posts to Instagram on desktop using Metigy’:

5. Post your content to other social media channels too

There’s more to Metigy than simply publishing content directly to Instagram. It’s an all-in-one social media management tool that can integrate other channels for scheduling posts too.

While it’s debated whether you should post all your content to the same social channels, you want most of your content to consistently appear across social media platforms so your entire audience can get the best chance at seeing your social messages. 

Try Metigy for free today

If you are looking for an easy way to organize and analyze your social media content, Metigy is a multi-channel solution made by SMEs for SMEs that can boost your marketing performance.

If you’re already a user, log in now to start posting to Instagram right away or try it for free to explore our platform!